Why do organisations establish foundations?

Visionary organisations encourage staff, members and member’s clients to join them in becoming more philanthropic by volunteering time or resources, attending fundraising events and donating money to worthy causes through supporting their foundation.

There are also substantial marketing benefits to be derived from Cause Related Marketing. The charitable foundation can be used to effectively build member/client participation, commitment and loyalty. Foundation activities can add breadth and interest to the organisation’s website, newsletter and to magazine content.

Members may take the opportunity to promote and initiate their own fundraising activities with their clients and local community, or join the main fundraising initiatives.

The foundation can build synergy across sectors as well as creating new business opportunities for members, who use this initiative to differentiate, promote and network.

Is it time you established your foundation to leave your unique and indelible thumbprint on the world?

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